Marketing Website Strategist / Senior Web Experience Designer
Responsibilities & Duties
Role Overview
We are seeking a strategy-led web professional who can clearly articulate how and why they build marketing websites not just deliver visually appealing outcomes. This role prioritizes strong methodology, critical thinking, and decision-making grounded in user behavior, business goals, and systems thinking.
Key Responsibilities:
-
Define and articulate a clear methodology for building marketing websites from discovery to launch and iteration.
-
Explain design and build decisions using structured reasoning rather than personal taste.
-
Lead the end-to-end development of marketing websites, including information architecture and user journeys.
-
Translate brand, growth, and conversion goals into actionable website strategies.
-
Collaborate with internal teams to shape what is being built, not just execute instructions.
-
Bring new perspectives that challenge assumptions and add original thinking.
-
Ensure approaches align with organizational goals before execution.
Required Qualifications and Skills
-
A candidate who values method over aesthetics.
-
Someone who brings new thinking rather than duplicating existing ideas.
-
A strategic partner who contributes meaningfully to how we think and build.
Why This Role Matters
-
This role ensures that website and hiring decisions are based on clear reasoning, strong methodology, and strategic alignment avoiding decisions driven purely by taste, reputation, or intuition.